Since its inception in 1988, Stampin' Up! has based its product offerings, business model, and decisions on its Statement of the Heart:

To love what we do, and share what we love, as we help others enjoy creativity and worthwhile accomplishments...in this we make a difference!

At Stampin Up!, our wide assortment of rubber stamp images, stamping techniques, and designs have been helping crafters (re)discover and express their creativity and share this creativity with others.

Stampin' Up! products are not sold in stores, but may be purchased through a network of independent consultants called Stampin' Up! demonstrators. Currently more than 40,000 demonstrators from the United States, Puerto Rico, Canada, Australia, New Zealand, Germany, France, and the United Kingdom share their enthusiasm for rubber stamping, scrapbooking, card making, and paper crafting.

In April, 2006, Stampin' Up! expanded its market to include Australia, and in 2007 New Zealand, the UK, France, and Germany joined the growing list of countries enjoying the Stampin' Up! opportunity. Papercrafters across Australia and New Zealand have joined the Stampin' Up! family, providing home workshops to customers and bringing the Stampin' Up! business opportunity to more people. Australians and New Zealanders are now discovering what papercrafters across the globe have known for years: Stampin' Up! is the key to unleashing your creativity!